IS YOUR WEBSITE MOBILE FRIENDLY?…DO YOU PASS THE GOOGLE RESPONSIVE-WEBSITE TEST?
On April 21st Google has updated its search algorithm to reflect the increased amount of online traffic coming from mobile devices, so make sure your website is mobile-friendly or you will lose your ranking for mobile searches.
Google search algorithm update will detect any non-responsive website and penalize your ranking, for mobile searches.
The new algorithm will allow users get more relevant, high quality search results that are optimized for mobile devices.
WHY IS GOOGLE GOING MOBILE-FRIENDLY?
More and more web browsing and web searches are carried out on mobile devices.
A report published by Comscore.com shows that mobile devices now account for 60% of all online traffic. If you are making web searches on your phone then Google wants to show you results from websites that are mobile-friendly in design in order to provide you with best possible experience.
GOOGLE MOBILE-FRIENDLY TESTING TOOL
To assist businesses with this transition Google has provided a tool that will verify if your website is responsive. By typing the URL of the website into Google’s mobile-friendly testing tool you will be able to confirm if your website is mobile-friendly in a matter of seconds. If you don’t pass the test Google will tell you the reason why you failed and give you some tips on how to rectify this.
WHERE IS MY TRAFFIC COMING FROM?
If you are still not sure if users are accessing you website from a mobile device or a desktop, we highly recommended that you install Google Analytics which provides detailed information on the device that visitors are using, including the exact brand and model.
A recent study shows that almost 80% of mobile users that land on a website that is not optimized for mobiles devices, will quickly exit the website and search for a mobile-friendly site.
HOW CAN CDG HELP YOU?
Give your users the best experience and don’t give them reason to switch to your competitors. Contact us now to ensure your website is mobile-friendly and users can access it at all times, from any device and from anywhere they like.
Below is an example of one our responsive websites we created for ENBIO that can be accessed seamlessly from any device.