TopTip is an interactive game which appeals to the competitive instinct of people who are interested in mainstream sports and current affairs. The game tests the user knowledge about sporting tournaments, public events or competitions and enables the user to play with other players of the game. The game can also be played to benefit particular charities or organisation that appeals to them.
TopTip came to CDG with an open brief scenario. The project aims to put together people with a love for sports and betting with the added incentive of helping good causes. This way people can have fun betting while helping charities. TopTip needed to deliver a brand and App design that promoted the idea of reaching the top, a fun and friendly game initiative thats different from the cold, common and serious sport betting apps. We needed to remind consumers that they can help good causes even when they are supporting their teams and having fun.
In order to give the best result possible CDG studied the main target users and sport and betting apps structure. We created a dynamic, visual and impactful Brand identity and rolled it out alongside a the new user friendly Charity Gaming App.
The core idea of the brand is in reaching the top. The logo itself is a minimal abstract trophy, brought together by 2 Ts that represent the Top(The idea of reaching the top) and Tip (Placing of bets), creating a distinguished a memorable branded visual communication. The spirit and ambition of the sports are represented by the energetic, bold and strong colours that complements the modern and clean logo.
By researching popular sports and betting apps we could bring together the best bits from each to deliver the best result for the Gaming App. Our goal was to create the best interface and experience for the user. To complement the app that was launched on Iphone and Android, we created a standalone landing website to help the app and attract more visibility to the project.