Jacobs wanted to produce a marketing brochure for their sales team for their Christmas range of luxury biscuits. CDG were responsible for the photography, print management and whole design process. While the selling is conducted in the summer months it was important to have a document that promoted the products but with a Christmas flair.
Jacob’s is a brand name for several lines of biscuits and crackers in Ireland and the United Kingdom. The brand name in Ireland is owned by Jacob Fruitfield Food Group and in the UK it is owned under licence by United Biscuits.
Jacobs biscuits are always a favourite at Christmas and their Christmas tin range is sought after very much. The challenge for CDG is to bring this to market for the sales teams.
Using good old traditional branding collateral was the choice for this project. Expert photography in a square tin shape was the model. CDG developed literature for the Jacobs sales team to sell their Christmas tin range to Musgraves, Tesco and Dunnes Stores. A compelling rational and informative set of statistics were needed to drive the sales presentation out to all the small shop owners too. Accurate photography was completed by CDG and copywriting services along with brand management and corporate identity delivery.