GOA are an online gaming company supporting their parent company France Telecom. GOA opened an office in Dublin with staff of 50 plus. As the gaming industry grows the protocol was to engage with design and web agencies to help produce digital marketing for their games online.
GOA is the videogames department of France Telecom’s Orange’s Content Division, and benefits from ten years experience in the management of massively multiplayer online role-playing games. Forerunner of this activity in Europe, its teams combine expertise with a passion for games and takes advantage of France Telecom’s technical platform to offer the best of online games to European players.
CDG were asked to support the GOA design team based in Ireland and France. We needed to generate interest in specific GOA online games and improve sign up
CDG created a series of digital ads produced in Flash and hosted on internal servers. The adverts appeared on may web portals including Orange Telecoms main portal. Using innovative flash techniques and reducing file sizes we manufactured a series of adverts for each game promoting the sign up call to action. Achieving a 500% return rate to sign up CDG achieved GOAS goals and marketing targets month on month.