Ecotherm Energy Solutions is one of the largest sprayform contractors in Ireland. CDG were asked to create the company’s new brand image. We produced a full turnkey digital solution for Ecotherm, including two websites, one corporate and the other ecommerce.
Founded in 2010 by TJ Byrne and Jordan Drum, Ecotherm Energy Solutions has now become one of the largest sprayform contractors in Ireland. The company offers a large range of services, including insulation, ventilation and home energy consultation. For the past 7 years, Ecotherm has made its goal to give its customers an ecological solution. The company’s highly qualified staff provides clients with a great service, guidance and advice. Expanding the company’s areas of action, Ecotherm Energy now serve a wide part of Ireland, including the Dublin, Wicklow, Louth and Meath areas. Ecotherm are registered BASF Foam Masters recognising the quality and precision of their work as well as the qualification of their staff.
Ecotherm contracted CDG Brand to design their new brand identity. They wanted CDG to create a design that would faithfully reflect their identity and policy. Our challenge during this project was to satisfy the stakeholders while adapting the company’s image to their target market.
To give Ecotherm Energy the best solution possible, we studied the company’s history and purpose. After that, we had a clear vision of what direction we wanted to follow for the brand image. From that, we started by creating some sketches for the new icon. We drew inspiration from the company’s environmental values. We created a really clean design, working around a natural feel and using a color spectrum of green and light grey. This color combination was chosen to reflect the ecological values of the company. With Ecotherm’s positive feedbacks, we created the design for the company’s websites. Ecotherm wanted CDG to create two different websites, one corporate and the other one ecommerce. We wanted to create a really dynamic site to foster the customers’ interaction with Ecotherm, encouraging online interaction leading to enquires. Our objective was to present in the best way possible the wide range of services offered by the company. The websites are responsive in design and smartphone friendly. We have also produced for Ecotherm Energy PowerPoint presentations, brochures advertisements and promotional digital advertising.