DesignSpiration Summer 2015 vol.1
As Professionals in Design we are always looking for new ideas. Here are the 10 websites design inspiration, we loved. Let’s start our web design inspiration with: 1. New KFC website: 2. ‘Hello Run’ – Game that won Webby Award in 2014 3. Edwin Europe https://edwin-europe.com/ 4. The Greatest Snow On Earth 5. Lexus 6. Games for […]
A Step By Step Method to Build Your Brand
Most people know what a brand is, but what’s the method to build it efficiently? Below, I will outline the four main steps to follow for a successful branding; Brand strategy & naming, web design and development, merchandising and, last but not least, brand management. These guidelines will work as a timeline, in that – first, you decide on […]
Insta-Branding
We have recently created a CDG Instagram account, we believe this is a great opportunity to engage with our wider audience on a more personal level (which we have always been an advocate of), giving a real insight into life at CDG. You can expect to see our office culture, our thought/branding processes, motivational quotes, and some […]
Brilliant TED talk, explaining what exactly consumers need [15min]
Joseph Pine during his TED-conference explains in details what consumers need and what can make a Strong Brand. This TED talk was filmed in 2004 which is 11 years ago, but, amazingly, we are still on that stage of Economy when our clients are looking for satisfying their needs for authentic experiences. And if you know you […]
A is for Approach
“A” is for Approach Whichever strategy you choose for your Brand, you might still forget about few fundamental things. I saw a lot of small businesses that wanted to grow big and fast making one simple but crucial mistake: building a Brand they forgot about their employees. That’s right! Employees. Statistic shows that all successful companies […]
Brand Equity: how profitable is your brand?
What is Brand Equity? Brand equity can be seen as the added value provided by a brand over its generic equivalent; it can show through its market share, profitability and the perception consumers have. Positive brand equity puts companies in a position to charge a premium price for their products. How do you build Brand […]
