8 best objective criteria to assess your UX

“Your website is awful”. Harsh, really harsh comment that you could receive from a user. But, it can shed light on a reality. Take a deep breath, let your blood cool down and ask yourself “How can I improve my website?” There are a lot of efficient methods such as the A/B test or mental mapping to do so. But two […]

Encapsulating Your Brand Through Storytelling

Branding goes much deeper than pantone colours and typography, it is the emotional connection people have with a brand. Cue story-telling, this seems like a relatively new concept, but it has been around for centuries. Stories have captivated us since childhood, providing us with a sense of adventure, mystery and demonstrating lessons learned through journeys.Marketing professionals […]

Why digital PR is everything for a startup

Before you commit yourself to establishing a small business, you should be prepared fully for the responsibilities which are going to be instantly entrusted to you. You should invest a lot of your effort, time and usually, money so that it may succeed. One of the things you should invest in your startup is digital marketing. […]

WHAT DOES YOUR LOGO SAY ABOUT YOUR COMPANY?

The Entrepreneur.com defines logo as: “A recognizable graphic design element, often including a name, symbol or trademark, representing an organization or product” A logo should be original and unique Designing a logo may look like a simple and straightforward operation. This is normally far from true; a lot of work actually goes into designing a logo as it gives a […]

HOW MOBILE FRIENDLY IS YOUR WEBSITE?

IS YOUR WEBSITE MOBILE FRIENDLY?…DO YOU PASS THE GOOGLE RESPONSIVE-WEBSITE TEST? On April 21st Google has updated its search algorithm to reflect the increased amount of online traffic coming from mobile devices, so make sure your website is mobile-friendly or you will lose your ranking for mobile searches. Google search algorithm update will detect any non-responsive website and penalize […]

DesignSpiration Summer 2015 vol.1

As Professionals in Design we are always looking for new ideas. Here are the 10 websites design inspiration, we loved. Let’s start our web design inspiration with: 1. New KFC website: 2. ‘Hello Run’ – Game that won Webby Award in 2014 3. Edwin Europe https://edwin-europe.com/ 4. The Greatest Snow On Earth 5. Lexus 6. Games for […]