How brand design contributes to business success

Chapter 1: What’s brand design? One of the most important topics in the current corporate scenery is brand design. Brand design is defined by the Design Council, as “creativity deployed to a specific end”. Behind all the choices related to the graphics aspects of a brand, there’s the strategic goal to communicate defined values or characteristics […]

How Design improves websites user experience.

To realise how relevant is the impact of the website usability on our business is necessary to step back and reflect on the nowadays importance of the websites usage by companies. Today websites play an extremely significant role in every business whether it’s large or small. However, studies have shown that 36% of small businesses […]

Brand loyalty: what customers want in exchange for their loyalty.

Every time our friend Mark goes to the grocery store he buys the same milk from the same brand. He doesn’t care about cheaper prices or different brands existing in the milk’s market. It seems like all the others available brands’ strategies are totally useless. Although brilliantly, designed these strategies seem to have lost their […]

Why is budgeting a necessary requirement for your business

Whatever strategy you choose for your brand, you may not forget how important it’s to draft and formulate an accurate and complete budget.The budget is defined as to establish a planned level of expenditures, usually at a detailed level. The budget is equally important when you start a new business’ idea to build an effective strategy for […]