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Brilliant TED talk, explaining what exactly consumers need [15min]

Joseph Pine during his TED-conference explains in details what consumers need and what can make a Strong Brand. This TED talk was filmed in 2004 which is 11 years ago, but, amazingly, we are still on that stage of Economy when our clients are looking for satisfying their needs for authentic experiences. And if you know you […]

A is for Approach

“A” is for Approach Whichever strategy you choose for your Brand, you might still forget about few fundamental things. I saw a lot of small businesses that wanted to grow big and fast making one simple but crucial mistake: building a Brand they forgot about their employees. That’s right! Employees. Statistic shows that all successful companies […]

Brand Equity: how profitable is your brand?

What is Brand Equity? Brand equity can be seen as the added value provided by a brand over its generic equivalent; it can show through its market share, profitability and the perception consumers have. Positive brand equity puts companies in a position to charge a premium price for their products. How do you build Brand […]

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