Does Negative Publicity Diminish Consumers’ Perception of a Brand?

Bad publicity can belittle consumers’ perception of a brand. Today consumers have access to a broad range of outlets for any product information such as online news, forums, podcasts, webcasts etc. Although these outlets have supplied companies with new prospects for marketing their products and services, they have also provided difficulties for the companies to manage […]

REJUVENATE YOUR BRAND

Rejuvenating a brand is needed to revive a brand, or simply to revamp a brand that is naturally going through a stage of decline. Are your products not selling as well as they use to, or as well as you would hope? · Perhaps your customers have found a replacement for your brand elsewhere?  · Perhaps your […]