Brand Audit: Help Improve Your Brand

Brand audits are a careful inspection of a brand’s present position in the market compared to its competitors and an inspection of it’s effectiveness. It helps you to ascertain the strength of your brand as well as its flaws and opportunities for improvements and new developments. With a detailed and properly executed brand audit you can stop brand […]

Usefully Losing Control Of Your Brand

Very powerful TED speech by Tim Leberecht – author of ‘Business Romantic’ and a CMO at NBBJ Design. 3 ways to (usefully) lose control of your brand (6 minutes):